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- By Summer Wright
- 15 May 2026
During last year's race for the White House, Donald Trump wooed voters with pledges to lower prices starting on day one. But, once his inauguration, there was minimal focus to the cost of living. All that changed after inflation-weary citizens expressed dissatisfaction at the ballot box. Within days, his team launched a hastily assembled effort to address living costs. Unfortunately, the drive has proven a disorganized endeavor—filled with illogical claims, inconsistencies, unrealistic expectations, blame-shifting, and Trumpian dishonesty.
Just two days after the election, Trump kicked off his affordability drive with a poorly received remark: “Food prices are way down. All items is way down… So I don’t want to hear about affordability.” These words from billionaire Trump—who frequently mingles with fellow billionaires—demonstrated utter contempt for millions of Americans who struggle every time they go the grocery store. Essentially, he ignored their struggles as trivial, implying they were mistaken about actual costs.
His assertion that everything was “way down” proved highly misleading and inaccurate. In what way could all costs be decreasing when the taxes he imposed were pushing up prices? Official statistics indicate banana prices rose nearly 7% over the past year, beef prices went up almost 15%, and the cost of coffee surged 18.9%—partly because of import taxes on Brazil’s coffee and beef. Between January and September, costs increased in the majority of food categories monitored by the government’s price index, including animal proteins (rising over 4%), drinks (increasing nearly 3%), and fruits and vegetables (up 1.3%).
In spite of the evidence, Trump persists in repeating his big lie about affordability. Since election day, he has stated there is “almost no price increases,” declared “prices are way down,” and argued “living is cheaper under Trump than it was under sleepy Joe Biden.” Such remarks ignore the reality that general costs have clearly increased since Biden left office. Currently, price growth is at a 3% annual rate, that’s 50% higher than the central bank’s 2% goal. Adding to the inaccuracies, Trump claimed that fuel costs had fallen to nearly $2 a gallon, despite official data indicate they average $3.19.
Faced with actual conditions and declining opinion polls, some Trump aides evidently cautioned that his “costs are falling” rhetoric portrayed him as disconnected from ordinary people. A lot of voters are angry about rising costs after promises of reductions. As a result, aides suggested a simple solution: roll back certain import taxes. This sensible idea contradicted the president’s unrealistic claim that new tariffs would not increase costs for US consumers.
With some tariffs being rolled back on coffee, beef, tomatoes, and bananas, Trump will likely announce that he has lowered costs once those foods start declining in price. That would be like an arsonist boasting for extinguishing a fire that he ignited. In another instance, when addressing fast-food leaders, he stated that “this is the golden age of America” and told the audience that “prices are coming down and all of that stuff.” These comments come naturally for a billionaire to make, but seem insincere to countless households who are struggling—particularly when millions face cuts to nutrition assistance or rising insurance costs.
Per a survey from October, three-quarters of respondents believe the state of the economy are mediocre or bad, while only 26% consider them positive. Another poll showed that 61% of Americans say the administration’s actions have “worsened economic conditions” in the country.
The treasury secretary, Trump’s chief financial officer, recently contradicted assertions of a golden age. He stated that instead of thriving, some parts of the American economy “are in recession.” The manufacturing sector—a priority for the administration—appears to have contracted for eight months in a row and shed around tens of thousands of positions since January. Citing these challenges, the secretary urged the central bank to cut interest rates—a move that could help affordability.
Reacting to widespread concern about affordability, Trump proposed a direct payment of “a payout of at least $2,000 a person” not for “the wealthy.” For many struggling Americans, this sounds like manna from heaven, but it is unlikely that Congress—concerned about huge budget deficits—will approve such a plan. This idea would likely increase federal spending, push up interest rates, and possibly drive prices higher by putting more money into the economy.
A further supposed fix for affordability centered on introducing 50-year mortgages, with the notion that this would lower housing costs. But, the truth is that such lengthy loans would do little to reduce installments—frequently reducing them by a small amount each month. The downside is that these loans could significantly increase the overall cost borrowers pay and hinder building home value.
In their affordability campaign, Trump and his team have once more pointed fingers at the previous president for economic problems, including rising prices. Spokespeople stated they “faced a mess from Joe Biden” and were “addressing the prior administration’s price hikes.” This is unfounded and untruthful claims. Actually, the former president left a strong economy, with inflation way down, economic growth strong, and unemployment low. However, the current administration’s actions—particularly import taxes—have resulted in an difficult situation, pushing up prices and reducing economic output.
Per an economist, lead analyst at Moody’s Analytics, numerous regions are already in recession, with their conditions worsened by Trump’s tariffs. He fears that if key regions such as California and New York tumble into recession, the US could slide into a widespread recession. During recessions, people generally possess less money to spend, and inflation often falls. Unfortunately, with Trump’s much-ballyhooed affordability campaign probably ineffective to hold down prices, his most effective “tool” for achieving increased affordability might end up pushing the nation into recession—something that struggling Americans really can’t afford.
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